New database available! WARC (World Advertising Research Center)

Are you a business student or member of staff interested in advertising? If you are, WARC, will be of interest to you. Available through Resources Online – E-resources – Business and Management – WARC, this database is a really useful resource comprising around 50,000 items including:

– articles from the industry’s most authoritative associations and publications such as Admap, Market Leader, the MRS and ESOMAR Conferences
– best practice guides that cover best practice principles across the whole field of marketing communications and handy checklists for completing key tasks successfully
– case studies from the IPA, Euro-Effies, AMA New York and many more, covering every conceivable type of campaign and business sector
– data including benchmarks; media data; markets; economic indicators; demographics; tools – including the media budget calculator
– research reports
– company profiles of the top advertisers, brands and agencies

Please note that the first time you use the database you will need to complete a short registration form.

Business, Management & Accounting Journals now available through Science Direct

Are you looking for quality, peer reviewed journal articles in business, management and accounting? If you are, you’ll be interested to know that the Library now has access to the full text journals of Science Direct’s Business, Management and Accounting collection.  A list of titles is available here. The collection is available through Resources Online – E-Resources – Business & Management (student access; staff access).

This database complements the existing business and management collections, Business Source Premier and Emerald Management Xtra. If you have any questions about this new resource please contact Stephanie Allen, Academic Liaison Librarian for Business, Computing and Sport: s.allen@worc.ac.uk.

Emerald Management Xtra has arrived!

 

Excellent news for all those staff and students interested in management and business! The management journal collection, Emerald Management Xtra is now available through the Library from Resources Online (student access; staff access). The collection, described as ‘the largest, most comprehensive collection of peer-reviewed management journals’ includes 150 full text, scholarly, peer-reviewed journals in 22 subject areas across business and management.

MHRA (Modern Humanities Research Association) Style Guide

The second edition of the MHRA Style Guide  is available for download free of charge at:

http://www.mhra.org.uk/Publications/Books/StyleGuide/download.shtml 

This book is on the reading list for DRAM1102.

Business Information on the Internet

Business Information on the Internet is a really useful web site – selected sources of business information organised by type e.g. statistics, share prices, company registers.

How to study: one for the students!

This short piece from the British Psychological Society’s research blog offers “three unintuitive but very effective ways of studying based on findings from psychological research”. In short: space your study sessions out; text yourself regularly; and summarise and integrate before moving on to the next session. So stop cramming, take a break and find ways to summarise what you have just learnt! This doesn’t just have to be in note form – I loved mind mapping when studying for my degree. It works! (Any excuse to get the coloured pencils out…)

Business Source Premier

 

Wonderful news – we now have Business Source Premier!

It works like Business Source Elite, so staff and students will find it looks familiar. It is “the industry’s most used business research database, providing full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles.” It also includes market research reports, industry reports, country reports, company profiles and SWOT analyses.

You can access it from the usual PERI web page and will need your Athens password. (Students can access it directly once they have logged on.) Here’s a reminder of how you get there:

New Online Research & Information Service for Business Students & Staff

WiWi-Online (pronounced ‘Vee-Vee online’) is a new web site tailored specifically and carefully to the research needs of students, researchers, academic staff and young professionals in the fields of economics, accountancy and business studies.

Special Interest Groups for Business

 

If you are a Business or Management lecturer, you may like to join one of the special interest groups run by the BMAF (Business, Management, Accountancy and Finance subject network of the H.E. Academy).

The groups cover internationalisation, HR development, accounting education, employability, project management and marketing education. They are a great way of networking with like-minded lecturers across the UK. Each group has a contact at a UK university.

Enterprise and Entrepreneurship in Higher Education

Enterprise and Entrepreneurship in Higher Education is a 2007 report by The National Council for Graduate Entrepreneurship.

“Universities in England must do more to nurture the next generation of entrepreneurs by adopting a wider view of entrepreneurship and embedding a culture of enterprise and entrepreneurship that engages students right across the campus.”