New database available! WARC (World Advertising Research Center)

Are you a business student or member of staff interested in advertising? If you are, WARC, will be of interest to you. Available through Resources Online – E-resources – Business and Management – WARC, this database is a really useful resource comprising around 50,000 items including:

- articles from the industry’s most authoritative associations and publications such as Admap, Market Leader, the MRS and ESOMAR Conferences
- best practice guides that cover best practice principles across the whole field of marketing communications and handy checklists for completing key tasks successfully
- case studies from the IPA, Euro-Effies, AMA New York and many more, covering every conceivable type of campaign and business sector
- data including benchmarks; media data; markets; economic indicators; demographics; tools – including the media budget calculator
- research reports
- company profiles of the top advertisers, brands and agencies

Please note that the first time you use the database you will need to complete a short registration form.