New database available! WARC (World Advertising Research Center)

Are you a business student or member of staff interested in advertising? If you are, WARC, will be of interest to you. Available through Resources Online – E-resources – Business and Management – WARC, this database is a really useful resource comprising around 50,000 items including:

- articles from the industry’s most authoritative associations and publications such as Admap, Market Leader, the MRS and ESOMAR Conferences
- best practice guides that cover best practice principles across the whole field of marketing communications and handy checklists for completing key tasks successfully
- case studies from the IPA, Euro-Effies, AMA New York and many more, covering every conceivable type of campaign and business sector
- data including benchmarks; media data; markets; economic indicators; demographics; tools – including the media budget calculator
- research reports
- company profiles of the top advertisers, brands and agencies

Please note that the first time you use the database you will need to complete a short registration form.

Hello. And goodbye.

First of all, hello to NHS Evidence, the new and shiny replacement for the National Library for Health. This site was launched this week and offers a really simple way to access NHS guidelines, evidence and various other bits of information. Very easy to use (think Google) and links to the full text where available.

Secondly, goodbye (for a while) from me. I’m off on maternity leave until next April, leaving you in the very safe pair of hands that is Clive Kennard. So all have a great summer and enjoy the new academic year when it comes. I’ll be thinking of you

Cheers, Alison.